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Darren Liu

Your AEO / SEO Specialist

Summary

AEO / SEO specialist who helps brands get found in Google and in AI answers (ChatGPT, Grok, Perplexity, AI Overviews). Self-taught builder who started making content and websites in high school. Today I work in tech at multiple cannabis companies, developing sites, apps and internal tools with AI plus WordPress and Shopify, and I build products that help brands get found by search and AI answer engines.

Work History

  1. 2025 – 2026

    Hidden Hills Club logo

    Digital Marketing Manager

    Hidden Hills Club

    • Grew sales for THCa stores hiddenhills.club and hiddenhillsclub.com from $40K to $100K/month through SEO and email marketing
    • Ranked #1 on Google for all branded keywords
    • Rebuilt the company’s WordPress and Shopify websites
    • Grew the X (Twitter) account organically to 1,000+ followers in 3 months
    • Partnered with social media influencers and celebrities on brand collaborations and giveaways
  2. 2023 – 2024

    Webserv.io logo

    Sr. SEO Specialist

    Webserv.io

    • Ranked 11+ medical centers on Google page one in 6–12 months, avg. 150%+ more organic traffic
    • Developed and implemented SEO strategy for medical centers focused on local SEO, technical SEO and content optimization
    • Ran regular SEO audits and competitor analysis to identify gaps and opportunities
    • Partnered with the web dev team on technical optimization: mobile, site speed, schema markup
    • Led weekly team meetings to review progress, address challenges and set priorities
  3. 2020 – 2023

    MarketerHire logo

    Freelancer

    MarketerHire

    • Worked with multiple clients on SEO, WordPress design and content
    • Wrote SEO-optimized articles that ranked top 10 in SERPs
    • Optimized Google Business Profile listings for local business clients to generate leads and reviews
    • Ran marketing campaigns on Facebook, Instagram and email
    • Led client calls covering SEO reports, site audits and web design changes
  4. 2017 – 2019

    Arcadia Medical & Cosmetic Center logo

    Web Developer / Marketing Manager

    Arcadia Medical & Cosmetic Center

    • Grew SEO traffic from 100 to an average of 3,000 visitors/month
    • Grew social media accounts from 1,000 to 10,000+ followers
    • Developed new landing pages from UX/UI designer mockups
    • Collaborated with third-party developers using the Laravel 5 PHP framework
  5. 2017 – 2018

    SEO Specialist

    Ruthless Vapor

    • Created new content that ranked page 1 for multiple “best [flavor] ejuice” SERPs
    • Increased SEO through link building and designed landing pages
    • Designed new Shopify landing page features such as a countdown timer and counter
  6. 2015 – 2016

    Program Manager

    National Positions

    • Managed 40+ client sites spanning SEO, design and link building
    • Built new websites from scratch using WordPress and Magento templates
    • Added customized styles using CSS and built custom plugins
    • Delivered weekly/monthly reports on SEO, backlinks and content; onboarded new clients

My Side Projects

Skills

  • Answer Engine Optimization (AEO)

    Positioning brands to be cited in AI-generated answers across ChatGPT, Grok, Perplexity and Google AI Overviews.

  • Technical & Content SEO

    Site audits, technical optimization (speed, mobile, schema), content strategy and rank tracking; productized in RankRamp.

  • Local SEO

    Local search strategy and Google Business Profile optimization that generates leads and reviews.

  • AI Agents & Automation

    Building, deploying and governing AI agents and workflow automations (AgentPilots, Human Deployment).

  • Web Development

    Websites, landing pages and internal tools on WordPress, Shopify and modern JavaScript stacks.

  • Email & Social Growth

    Email marketing, Facebook and Instagram campaigns, organic X growth and influencer partnerships.

Tools

SEO

  • Semrush
  • Ahrefs
  • BrightLocal
  • Yext
  • Screaming Frog

Google

  • GA4
  • Search Console
  • Google Ads
  • Looker Studio
  • Tag Manager

AI & email

  • ChatGPT
  • Claude
  • MCP
  • Klaviyo

Marketing

  • Facebook
  • Instagram
  • Google Business Profile

CMS & e-com

  • WordPress
  • Elementor
  • WooCommerce
  • Shopify
  • Webflow
  • Framer
  • Magento

Dev stack

  • Next.js
  • React
  • TypeScript
  • Tailwind
  • Supabase
  • Vercel
  • Tauri
  • Laravel

Hosting & repos

  • AWS
  • WP Engine
  • Dreamhost
  • GoDaddy
  • Network Solutions
  • GitHub
  • Bitbucket

Education

Self-taught; building websites and content since high school.

Brands

Weedmaps, High Times Magazine, Bay Smokes, Hidden Hills Club. Agency work, in-house and freelance, across general and niche verticals (vaping, medical, healthcare).